Dust-Act is the only dust suppression company that specialises in managing dust on mines. The market is flooded, but the competitors are all fairly generic essentially offering the same thing. We needed to develop the identity and visual language, and then drive communication online with a strong emphasis on search engine optimisation specifically focussed on haul road and material handling dust in mines.
This is an ongoing project.
The identity is self explanatory. The initial challenge was trying to work around the space between the two words and to unify the marque. The problem conveniently became the solution. It’s a memorable mark and has been very well received. The visual language is simple and category specific. Masculine, technical, and all about results.